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Everyone loves talking about finding product-market fit. But what if the real challenge in 2025 is keeping it?

In this solo episode, I riff on why PMF has become more fleeting than ever. I unpack what Harry Stebbings, Jason Lemkin and Rory O’Driscoll observed —companies that once had a five-year runway now fall out of PMF in five weeks. We explore AI-fueled growth curves, the myth of “escape velocity,” and why today's go-to-market edge can vanish overnight.

I also shares a brutal hill from a recent road race (and the startup metaphor it unlocked), plus a text exchange with a growth investor on the hunt for vertical SaaS alpha.

If you’re an operator, investor, or CFO trying to underst

Is Product-Market Fit Getting Harder to Keep?

Run the Numbers