Selects: Adidas v. Puma: A Sibling Rivalry

This episode explores the history of Adidas and Puma, two iconic sportswear brands founded by brothers Adolf and Rudolf Dassler. Against the backdrop of post-World War I Germany, the Dassler brothers initially collaborated, creating a successful shoe company. More significantly, their relationship fractured during World War II, leading to a bitter rivalry that extended to their hometown, Herzogenaurach, dividing the community. The brothers eventually split the company, with Adi founding Adidas and Rudi establishing Puma, resulting in a decades-long feud. For instance, the episode details how a simple misunderstanding in a bomb shelter fueled their animosity. Despite their personal conflict, both brands achieved global success, though they were later eclipsed by Nike. The episode concludes by highlighting the eventual reconciliation between the companies, symbolized by a friendly soccer match, and the lasting impact of the brothers' rivalry on their hometown and the broader sportswear industry.