An inside look at how Figma builds product | Yuhki Yamashita (CPO of Figma) | Lenny's Podcast: Product | Growth | Career (private feed for websong16@gmail.com) | Podwise
This episode explores Figma's product development philosophy and the role of the Chief Product Officer, Yuhki Yamashita. Against the backdrop of Yamashita's career journey through companies like Microsoft, Uber, and Google, the discussion delves into Figma's unique approach to product management, emphasizing the PM's ownership of the "why" behind product decisions and the importance of storytelling in driving impact. More significantly, the conversation highlights Figma's deep customer obsession, exemplified by CEO Dylan Field's consistent engagement with user feedback, even through seemingly insignificant tweets. For instance, the creation of a "Concerning Tweets" channel demonstrates Figma's commitment to addressing even subtle user concerns. As the discussion pivoted to growth strategies, Yamashita described Figma's community-led growth model, where internal champions are empowered by the sales team to advocate for the product within their organizations. Finally, the episode concludes with reflections on the challenges of implementing OKRs in a product-focused environment and the ongoing experimentation at Figma to refine its goal-setting and performance review processes, underscoring the evolving nature of product development methodologies.
