Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) | Lenny's Podcast: Product | Career | Growth (private feed for websong16@gmail.com)

In this episode of Lenny's Podcast, host Lenny Rachitsky interviews Lulu Meservey, Executive Vice President of Corporate Affairs and Chief Communications Officer at Activision Blizzard, about strategies for spreading ideas and improving communications. Lulu shares frameworks such as identifying an audience's "cultural erogenous zones," using analogies and memorable phrases, and the importance of taking risks in comms. She also discusses the concentric circle framework for propagating product updates, the formula of pressure equals force divided by area for targeted messaging, and the increasing importance of going direct by building a personal brand. The conversation includes examples from Lulu's experience at Substack and insights from companies like NYX and individuals like Balaji Srinivasan.

Outlines

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Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Lenny's Podcast: Product | Career | Growth (private feed for websong16@gmail.com)

Making Ideas Spread: Cultural Erogenous Zones and Memorable Messaging

Examples of Sticky Ideas and the Cultural Erogenous Zones Framework

Connecting with Audience Passions and the Concentric Circles Framework

Internal Communication and the Importance of Employee Alignment

The Pressure Equals Force Over Area Framework and Diagnosing Comms Issues

The Importance of Going Direct and Choosing the Right Communication Channel

Examples of Effective Direct Communication and Building an Audience

Conclusion

Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)

Lenny's Podcast: Product | Career | Growth (private feed for websong16@gmail.com)

00:00Making Ideas Spread: Cultural Erogenous Zones and Memorable Messaging

Making Ideas Spread: Cultural Erogenous Zones and Memorable Messaging

06:17Examples of Sticky Ideas and the Cultural Erogenous Zones Framework

Examples of Sticky Ideas and the Cultural Erogenous Zones Framework

16:09Connecting with Audience Passions and the Concentric Circles Framework

Connecting with Audience Passions and the Concentric Circles Framework

25:44Internal Communication and the Importance of Employee Alignment

Internal Communication and the Importance of Employee Alignment

33:37The Pressure Equals Force Over Area Framework and Diagnosing Comms Issues

The Pressure Equals Force Over Area Framework and Diagnosing Comms Issues

42:40The Importance of Going Direct and Choosing the Right Communication Channel

The Importance of Going Direct and Choosing the Right Communication Channel

51:11Examples of Effective Direct Communication and Building an Audience

Examples of Effective Direct Communication and Building an Audience

1:03:00Conclusion

Conclusion