Rowan Tonkin is CMO at Planful. Dave and Rowan take you through the essential steps to build your marketing plan, getting it approved, and unlocking the full potential of your marketing efforts. This episode covers:

Tips to build a powerful marketing plan that aligns with your business objectives
Strategies to gain plan approval from executives and board members
Best practices and practical approaches to flawlessly execute your marketing plan, turning ideas into measurable results.
Insights into the advantages of scenario planning and how it can prepare your marketing team to adapt to the ever-changing economic landscape.

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Exit Five on Twitter: https://twitter.com/exit5marketing

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#96: How To Build Your Marketing Plan and Get It Approved (with Rowan Tonkin, CMO, Planful)

The Dave Gerhardt Show (from Exit Five)