10 growth tactics that never work | Elena Verna (Amplitude, Miro, Dropbox, SurveyMonkey) | Lenny's Podcast: Product | Growth | Career (private feed for websong16@gmail.com) | Podwise
This episode explores common mistakes in B2B growth strategies, offering insights for both startups and established companies. Against the backdrop of a rapidly evolving field with many newcomers, the discussion highlights the pitfalls of prematurely hiring growth teams before achieving product-market fit and sufficient data. More significantly, the conversation emphasizes that a declining business cannot be rescued solely by a growth team; underlying product or marketing issues must be addressed first. For instance, rebranding or website redesigns are often presented as growth drivers but rarely yield positive results unless part of a larger strategic shift. In contrast, the importance of leveraging competitor analysis for inspiration, not imitation, is stressed, along with the value of seeking external advice to avoid reinventing the wheel. Ultimately, the episode advocates for a diversified growth strategy that prioritizes earned channels (virality, user-generated content) while continuously evolving and layering new growth models, emphasizing the need for iterative progress over perfection. This means for growth teams to avoid common traps and build sustainable, long-term growth.
