Linear’s secret to building beloved B2B products | Nan Yu (Head of Product) | Lenny's Podcast: Product | Growth | Career (private feed for websong16@gmail.com) | Podwise
This episode explores the strategies employed by Linear, a high-growth B2B SaaS company, to achieve rapid product development without compromising quality. Against the backdrop of the common belief that speed and quality are inversely related, the discussion highlights Linear's approach of prioritizing competence and expertise to achieve both. More significantly, the conversation delves into Linear's methodology of releasing workable product versions within the first 10% of the development timeframe, enabling early user feedback and iterative improvements. For instance, the development of Linear's "Customer Requests" feature exemplifies this approach, directly addressing user needs identified through extensive customer interaction. The interview also emphasizes the importance of understanding the emotional drivers behind customer requests, focusing on alleviating negative user experiences rather than simply fulfilling feature requests. In contrast to prioritizing middle-management reporting needs, Linear prioritizes the individual contributor experience, leading to higher engagement and productivity. This approach, combined with a strategic focus on building brand recognition and trust within the enterprise market, has fueled Linear's rapid growth and market success.
