This week, I’m joined once again by my friend and one of the most insightful voices in the YouTube space, Roberto Blake. This is his fourth time on the show — and easily the most thought-provoking yet.

We dive into:

Why creators should rethink their obsession with going viral
How Roberto’s 12-week “YouTube Night School” is empowering small creators
The difference between attention and value — and why money doesn’t always follow views
Evergreen vs. topical content: How to win long-term
Why packaging (title, thumbnail, timing) is everything
AI’s real impact on the creator economy — and what to do about it

Whether you’re just starting or deep in the YouTube trenches, this episode will sharpen your mindset and strategy.

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🔗 Resources Mentioned in the Episode

BEST TOOLS FOR CREATORS and ENTREPRENEURS:
YouTube Optimization (Creative Fuel): https://geni.us/oPCt7Cf
Hire Freelancers and Artists (Fiverr): https://geni.us/h4zMWAP
Podcast Hosting (Libsyn): https://geni.us/TrpwY0
GeniusLink Link Shortener: https://geni.us/fHPAe
Stock Assets For Creators (Envato): https://geni.us/rlEKkLB
E-commerce (Shopify): https://geni.us/m9ctWwe
Podcast Recording and Editing (Riverside.FM) https://geni.us/PLlt1M

My YouTube Film Gear:
🎥 Camera: https://geni.us/B9eb5P
🎙️ Microphone: https://geni.us/QarC
🎤 Audio Interface: https://geni.us/kaosfB
🎧 Headphones: https://amzn.to/48YcHlB

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About Roberto:

Roberto Blake is a creative entrepreneur, YouTube educator, and founder of Awesome Creator Academy. With over 600K subscribers and a bestselling book (Create Something Awesome), he helps creators grow their audience, monetize their content, and build sustainable online businesses.

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How Roberto Blake Thinks About YouTube in 2025 — Short-Form, AI, and Creator Longevity

YouTube Creators Hub