7 Deadly Sins of Websites with Sam Dunning

This episode explores seven common mistakes B2B companies make when designing their websites, hindering conversions. The discussion begins by highlighting the crucial error of designing websites based on company ego rather than thorough customer research; Sam Dunning, the guest, emphasizes the importance of conducting client interviews to understand their needs and pain points. More significantly, the conversation then pivots to address practical solutions, such as improving page speed using tools like PageSpeed Insights and the importance of transparent pricing strategies, even for customized services. For instance, Dunning suggests providing price brackets to pre-qualify leads and save sales team time. Further, the episode stresses the need for readily available product demos or equivalent showcases, such as interactive GIFs or case studies, to allow prospects to experience the product before engaging with sales. Against this backdrop, the importance of comprehensive website content for SEO optimization is underscored, advocating for creating dedicated pages for each service or use case. Finally, the episode concludes by emphasizing the need for clear and easy-to-use call-to-action buttons linked to scheduling tools, streamlining the lead generation process and making it easier for potential clients to buy.