This episode explores the music industry through the lens of Robert Kyncl, CEO of Warner Music Group, interviewed by Nicolai Tangen. Against the backdrop of Kyncl's upbringing in Czechoslovakia, his emphasis on education and results-oriented approach are highlighted, shaping his leadership style. More significantly, the discussion delves into artist discovery and development at Warner Music Group, revealing the importance of observing audience emotional connection to an artist as a key indicator of potential success. For instance, Kyncl recounts an A&R executive's method of identifying promising artists by observing audience reactions at live shows. As the discussion pivoted to the economics of the music industry, the surprisingly low cost of music relative to other forms of entertainment was analyzed, attributed to historical pricing practices and the impact of streaming services. Finally, the enduring appeal of classic artists and their catalogs across generations was discussed, with Kyncl sharing a personal anecdote about his own connection to the band A-ha, reflecting the timeless power of music and its ability to evoke emotions and memories.