Instagram Stories Strategy for 2025

This episode explores Instagram Stories strategy, emphasizing its overlooked potential for converting followers into buyers. Michelle Gifford argues that Stories are a powerful tool for marketers because they reach a self-segmented audience already interested in their content. Against the backdrop of common mistakes like reposting content and inconsistent posting, Michelle advocates for a strategic approach centered on understanding the Instagram Stories algorithm, which prioritizes engagement and direct messages. More significantly, she introduces a content strategy based on value (50%), engagement (30%), and connection (20%), providing specific examples of how to implement each pillar, such as using image posts with concise text for value and polls for engagement. As the discussion pivots to content creation, Michelle recommends batching content and utilizing features like captions to enhance visual appeal. Concluding with the concept of an Instagram Story reset—a 24-hour posting hiatus followed by an engagement-driven first slide—the episode offers actionable insights for marketers to boost their story views and foster meaningful connections with their audience, reflecting emerging industry patterns of prioritizing authentic engagement over superficial metrics.