This episode explores the challenges and innovations within the veterinary care industry, featuring Steven Eidelman, CEO and co-founder of Modern Animal. Against the backdrop of his personal journey from a traditional consulting career to entrepreneurship, Eidelman highlights the broken veterinary care delivery system, characterized by high costs, lack of transparency, and strained relationships between veterinarians and pet owners. More significantly, he details his experience with Whistle, his first venture focused on pet wearables, which led to insights into the industry's problems and ultimately, the creation of Modern Animal. For instance, Modern Animal addresses these issues through a membership-based model, offering 24/7 virtual care, streamlined technology, and beautifully designed clinics, improving the veterinarian's work experience and fostering better pet owner relationships. The company's rapid growth, with 600 employees and 29 clinics, demonstrates the success of this approach. In contrast to the private equity consolidation model, Modern Animal prioritizes building its own clinics and technology, enabling greater control and consistency. This episode concludes with Eidelman's reflections on the importance of embracing the entrepreneurial journey, seeking wisdom over advice, and the transformative power of focusing on solving fundamental problems rather than merely treating symptoms.