Kyle is joined by Ryan Milligan, VP of Sales, Marketing, and RevOps at QuotaPath, to discuss sales commission planning. They dive into the essentials of creating effective comp plans that align with business goals, the importance of incremental incentives, and how to drive desirable sales behavior. Ryan shares insights from his diverse background and how QuotaPath navigates commission planning to ensure high performance and retention. The conversation also touches on key aspects such as measuring incrementally, balancing incentives, diagnosing ineffective plans, and trends in the current market.

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Key Moments:

[01:09] — Meet Ryan Milligan: From Data Science to Sales Leadership

[02:58] — The Path from Rev Ops to CRO

[05:40] — Sales Commission Strategy: Ownership and Design

[12:56] — Aligning Comp Plans with Business Metrics

[24:01] — Designing Effective Comp Plans: A Step-by-Step Guide

[33:47] — Testing and Measuring Incrementality in Comp Plans

[41:32] — Building Effective Quotas

[52:34] — Setting Realistic and Motivating Targets

[01:02:30] — Common Pitfalls in Commission Plans

[01:12:18] — Key Traits of Great Revenue Leaders

[01:18:38] — Final Thoughts and Takeaways

Mastering Sales Commission Plans with QuotaPath's Ryan Milligan

The Revenue Leadership Podcast with Kyle Norton