This episode explores the pervasive impact of ultra-processed foods (UPF) on public health, featuring an interview with Dr. Chris van Tulleken, author of "Ultra-Processed People." Against the backdrop of rising rates of obesity and chronic illness globally, the discussion centers on the NOVA classification of UPF and its controversial nature. More significantly, Dr. van Tulleken details his personal experiment of consuming a diet of 80% UPF for four weeks, highlighting the resulting weight gain, altered brain connectivity suggesting addiction, and impaired satiety hormones. For instance, his fMRI scans revealed increased connectivity between brain regions associated with habit formation and reward, persisting even after he stopped the diet. The conversation then pivots to policy implications, examining the limitations of current front-of-package labeling and advocating for stricter regulations, including taxation and marketing restrictions on UPF. Finally, the discussion delves into the commercial determinants of health, exposing the food industry's manipulative tactics and the urgent need for systemic change to protect public health, emphasizing the role of lawsuits in exposing industry practices.