This episode explores the 5th China International Consumer Products Expo, highlighting its focus on consumer products and its role as a bridge between global brands and the Chinese market. Against the backdrop of China's growing domestic consumption, particularly in health products, the expo showcases cutting-edge technologies and products aimed at enhancing daily life and well-being. The discussion pivots to the healthcare sector's significant presence at the expo, with international brands seeking partnerships and localization opportunities, and traditional Chinese medicine companies aiming to modernize and go global. More significantly, the episode examines consumer trends, noting a shift towards natural, organic, and high-quality products, with brands emphasizing sustainability and localization to appeal to Chinese consumers. As the discussion evolves, the expo's impact on international trading is analyzed, emphasizing its role as a temperature check for foreign companies to assess their market position and opportunities in China. The episode concludes by highlighting the importance of trade agreements, such as the one between Switzerland and China, in boosting bilateral trade and fostering economic relationships, reflecting emerging industry patterns of innovation and collaboration in the global consumer market.