In The Multifamily Hangout, hosts Adrian Danila and Chris Moreno interview Steven Rea, a multifamily operator and technologist, about the challenges and future of the multifamily industry. Rea shares his journey into multifamily, emphasizing the importance of intentional growth, talent development, and challenging the belief that technology is a solution rather than a tool. He critiques the industry's over-reliance on technology without proper training, leading to inefficiencies and a disconnect from the core mission of providing homes. The discussion covers potential disruptions from outside industries, the need for brand building, and the importance of adapting job roles and KPIs to meet specific owner goals. Rea envisions a future where AI augments human capabilities, making the industry more efficient and focused on improving residents' experiences, while cautioning against the premature adoption of robots without addressing fundamental issues in training and care.
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