What do you learn when you feed 60,000 people a day in the middle of the desert?

For Sami, it revealed everything that’s broken in our global food system, from absurd supply chains to ingredients cheaper than bottled water. Now, he’s using that experience to help the next generation of food founders do things differently.

In this episode of Tomorrow’s Bites, Sami shares the wild story of building the UAE’s largest private catering company with his family, running restaurants across Formula 1 circuits, and eventually pivoting to co-found Kico with his brother, a community-driven food startup hub with a shared kitchen facility in The Netherlands.

We explore:

Why sustainability isn't a buzzword: it's about real efficiency and human-centered food systems

The shocking truth behind global food pricing and supply chains

What most founders misunderstand about innovation, branding, and scaling in food

Why “taste” will always beat “tech”
How Kico is helping food startups succeed, without losing their values

And much more...

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😊 The Guest: Sami Simreen

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⁠He Made 60,000 Meals a Day in the Desert. Now He’s Helping Food Startups Fight Against The Broken Systems - with Sami Simreen Co-Founder Of KICO Shared Kitchen Facility

Tomorrow's Bites with Andrés and Sjacco