$0 to $1,000,000 SMMA Course (18+ Hours)

In this monologue podcast, Charlie shares his expertise on building a six-figure SMMA (Social Media Marketing Agency), emphasizing the importance of understanding client needs, creating compelling offers, and mastering sales techniques. He outlines various business models, pricing strategies, and methods for lead sourcing, stressing the significance of metrics, consistent effort, and a strong service delivery foundation. Charlie also debunks common misconceptions about sales and provides actionable insights, drawing from personal experiences and psychological principles to guide listeners toward financial freedom and business success.

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Charlie Morgan

00:00Introduction to Building a Six-Figure Agency with SMMA

Introduction to Building a Six-Figure Agency with SMMA

11:53Business and Pricing Models for SMMA

Business and Pricing Models for SMMA

27:34Morgan's SMMA Models: Upfront Result and Discrepancy Guarantee

Morgan's SMMA Models: Upfront Result and Discrepancy Guarantee

35:38Morgan's SMMA Models: Trojan Horse Retainer and Market Pays

Morgan's SMMA Models: Trojan Horse Retainer and Market Pays

51:34Balancing Incentives, Risk, and Niche Selection

Balancing Incentives, Risk, and Niche Selection

1:07:11Addressing Niche Saturation and the Populated Niche Strategy

Addressing Niche Saturation and the Populated Niche Strategy

1:23:30Niche Selection Mistakes and the 10K a Month Marriage

Niche Selection Mistakes and the 10K a Month Marriage

1:35:58The Offer Deck: Defining the Key Components

The Offer Deck: Defining the Key Components

1:47:50Alternative Agency Models and the Market's Problems

Alternative Agency Models and the Market's Problems

2:04:00Stimulus and Response: The Lock and Key Theory

Stimulus and Response: The Lock and Key Theory

2:23:30Imperium's Niche and the Importance of a Keystone Metric

Imperium's Niche and the Importance of a Keystone Metric

2:30:00The Market Pays Model

The Market Pays Model

2:45:04The Beginner's Pricing Curse

The Beginner's Pricing Curse

2:57:04Agency Essentials: Software Stack

Agency Essentials: Software Stack

3:07:34Agency Essentials: Software Stack (Continued)

Agency Essentials: Software Stack (Continued)

3:17:54Agency Essentials: Software Stack (Continued)

Agency Essentials: Software Stack (Continued)

3:27:30Agency Essentials: Software Stack (Continued)

Agency Essentials: Software Stack (Continued)

3:37:30The Power of Identity and Overcoming Desperation

The Power of Identity and Overcoming Desperation

3:47:42The Power of Beliefs and the Importance of Responsibility

The Power of Beliefs and the Importance of Responsibility

4:00:00The Market Pays Model

The Market Pays Model

4:11:00The Upfront Result and Discrepancy Guarantee Model

The Upfront Result and Discrepancy Guarantee Model

4:24:00The Trojan Horse Retainer Model

The Trojan Horse Retainer Model

4:37:00The Importance of a Contract

The Importance of a Contract

4:47:41The Importance of a Script

The Importance of a Script

4:53:04The Importance of Niche Selection

The Importance of Niche Selection

5:07:07The Imperium Niche Selection Checklist

The Imperium Niche Selection Checklist

5:17:00The Keystone Questions

The Keystone Questions

5:27:00The General Questions

The General Questions

5:37:00The Problem with Niche Selection

The Problem with Niche Selection

5:47:00The Saturation Myth

The Saturation Myth

5:57:00Offers and Stimuli Can Saturate

Offers and Stimuli Can Saturate

6:07:00The Populated Niche Best Strategy

The Populated Niche Best Strategy

6:17:00The Magenta Man

The Magenta Man

6:27:00The Market Pays Model

The Market Pays Model

6:37:00The Upfront Result and Discrepancy Guarantee Model

The Upfront Result and Discrepancy Guarantee Model

6:47:00The Trojan Horse Retainer Model

The Trojan Horse Retainer Model

6:57:00The Importance of a Contract

The Importance of a Contract

7:07:00The Importance of a Script

The Importance of a Script

7:17:00The Importance of Niche Selection

The Importance of Niche Selection