The Next 90 Days of Your AI Rollout

In this episode of Decoding AI for Marketing, hosts Greg Stewart and Rex Briggs interview Paul Roetzer, founder and CEO of SmarterX and Marketing AI Institute, about the adoption of AI in marketing. Roetzer shares insights on how marketers are using AI for efficiency, productivity, innovation, and revenue generation. He emphasizes the importance of AI literacy and training within marketing teams, suggesting companies focus on pilot groups and internal champions. The discussion covers successful AI use cases, such as deep research, custom GPTs, and AI-driven advertising platforms, while also addressing the challenges of data distribution, productization, and the need for agencies to adapt to the changing landscape. Roetzer encourages marketers to experiment with AI tools, particularly ChatGPT, and to explore the potential of AI agents in automating marketing tasks.