In this episode of The Tech Strategy Podcast, Jeff Towson discusses Pop Mart, a pop toy company, and its consumer engagement strategies, which he categorizes into three main areas: fans, collectors, and gamblers. He breaks down the basics of Pop Mart, including its history, growth, and business model, highlighting its unique approach of starting as a retailer and evolving into an IP developer. Towson then delves into detailed frameworks for understanding fan behavior, collector behavior, and gambling behavior, providing checklists for analyzing and rating these aspects, particularly for investors. He emphasizes the role of blind boxes in Pop Mart's success, noting the powerful consumer behavior they drive and their potential connection to gambling. The episode sets the stage for future discussions on digital companies like Bilibili, Kuaishou, and Ruin Holdings, which also utilize these consumer engagement strategies.
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