This episode explores the role of timing and luck in entrepreneurial success, particularly within the e-commerce and online business landscape. Against this backdrop, Mike and Aymeric, two entrepreneurs with a 15-year friendship, recount their individual journeys, highlighting instances where fortuitous timing significantly impacted their ventures, such as early involvement in online poker and the initial phases of Amazon e-commerce. More significantly, the conversation delves into the challenges of maintaining focus and avoiding "shiny object syndrome," with Mike emphasizing the importance of concentrating on a single, successful venture rather than diversifying too broadly. For instance, Aymeric's initial success with dropshipping fishing hooks, followed by a copyright infringement that abruptly ended the venture, serves as a cautionary tale. In contrast, Mike's experiences underscore the importance of tenacity and recognizing when to pivot from a failing project. Ultimately, the discussion highlights the need for a balance between persistent effort and the ability to recognize when to cut losses and move on, emphasizing that while luck and timing play a role, entrepreneurial spirit and adaptability are crucial for long-term success.