In Ep. 55, we welcome Rebecca Binny, Director of Marketing and Public Relations for RayCo Media, a full-service communications agency with Web3.0 strategies & mixed reality solutions. We discuss the benefits non-profits can gain from engaging in web3, how they can capitalize on the utility of NFTs, how RayCo has partnered with a leading non-profit to use web3 tools to support survivors of domestic violence, and much more.

Rebecca's trailblazing work has led nonprofits to raise funds through cryptocurrency, NFTs, and Web3 platforms to provide financial aid for domestic violence survivors. As seen on Yahoo Finance, GoBankingRates, and MoneyMade.io, she brings close to 20 years of experience in mass communications and is a recipient of the Business Elite Award's 40 Under 40 for 2022.

Five Key Takeaways

There are so many ways non-profits can engage with web3 beyond just cryptocurrency donations.
Non-profits can make use of mixed-reality solutions to provide their services in a new and accessible way.
NFTs are more than just an image file. There is a lot of utility that non-profits can make use of to engage audiences and raise funds.
Non-profits are beginning to capitalize on decentralized governance models, such as DAOs, to govern their organizations.
Crypto is where the money is. It presents new opportunities to raise funds and reach new audiences.

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While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it’s important that you do your own research and confirm the legality of the project. More on the disclaimer at cryptoaltruism.org.

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Episode 55 - Bridging the gap to web3 for non-profits, ft. Rebecca Binny from RayCo Media

Crypto Altruists: Real-World Stories of Social & Environmental Impact with Web3