In Episode 62, we welcome Nadja Bester, Founder of AdLunam, a community-driven crypto investment and startup accelerator platform. AdLunam was founded by experienced blockchain entrepreneurs who have worked with over 200 firms in managerial and consulting roles, ranging from tokenomics to marketing and communications. AdLunam's Engage to Earn investment model democratizes crypto investing, and their Proof of Attention mechanism has been built in response to the challenges of the Web3 Attention Economy. In today’s episode, we discuss the need to democratize early stage crypto projects, how AdLunam is creating a more inclusive and accessible space for retail investors, AdLunam’s unique Engage to Earn Proof of Attention mechanism, and advice for those looking to break into the world of web3.

Our guest today, Nadja Bester, has over 16 years of marketing & communications expertise as an Agency Director, and a Digital Marketing Executive for a multi-billion-dollar pharma company. She has been a crypto journalist for publications such as Bitcoin.com and Investing.com, a blockchain industry speaker, advisor, and consultant, and a female founder in the crypto industry. Nadja has been profiled on a number of publications including Benzinga and Hackernoon.

3 Key Takeaways

Traditionally, early-stage investing has been reserved to high net-worth individuals. There is a need to create a system that is accessible to everyone, regardless of financial standing.
AdLunam rewards users on their platform for their engagement through their Engage to Earn Proof of Attention mechanism. Think the “Reddit of IDO launchpads” – where users who conduct research and engage around a project are rewarded with “points” which enable them to receive allocation.
We have an opportunity to learn from the inequities of the traditional financial system and build a more fair and inclusive system through crypto. However, it’s important to not fall into the same errors of the traditional system.

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--DISCLAIMER --
While we may discuss specific web3 projects or cryptocurrencies on this podcast, please do not take any of this as investment advice, and please make sure to do your own research on potential investment opportunities, or any opportunity, before making an investment. We host a variety of guests on this podcast with the sole purpose of highlighting the social impact use cases of this technology. That being said, Crypto Altruism does not endorse any of these projects, and we recognize that, since this is an emerging sector, some may be operating in regulatory grey areas, and as such, we cannot confirm their legality in the jurisdictions in which they operate, especially as it pertains to decentralized finance protocols. So, before getting involved with any project, it’s important that you do your own research and confirm the legality of the project. More on the disclaimer at cryptoaltruism.org.

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Episode 62 - AdLunam - Democratizing early-stage crypto investing

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