This episode explores the intricacies of the strip mall real estate market, featuring an interview with Don Tepman, a seasoned investor with a unique approach. Against the backdrop of Tepman's personal journey from a 22-year-old leasing broker to a successful investor, the discussion delves into his investment strategy, which centers on identifying and addressing inefficiencies in existing strip malls. More significantly, Tepman emphasizes the importance of understanding market rents and achieving a win-win scenario with tenants, using Yelp reviews as a key tool in his due diligence process. For instance, he highlights the significance of parking ratios and tenant mix, illustrating how a poorly chosen tenant can negatively impact the value of the entire center. As the discussion pivoted to his social media presence, "StripMallGuy," Tepman reveals how this platform has revolutionized his deal flow, expanding his reach nationally and attracting high-quality tenants and investors. In conclusion, Tepman's approach underscores the importance of hands-on involvement, deep market knowledge, and leveraging social media for success in the competitive strip mall market, demonstrating a unique blend of traditional real estate expertise and modern marketing strategies.