This episode explores the decline of Pepsi's market share and PepsiCo's strategies to revitalize the brand. Against the backdrop of Pepsi dropping to the number three cola in America behind Coca-Cola and Dr Pepper, the discussion centers on PepsiCo's efforts to regain its position. More significantly, the interview delves into the new marketing campaign emphasizing Pepsi's pairing with food, the renewed Pepsi Challenge (this time pitting Pepsi Zero Sugar against Coca-Cola Zero Sugar), and the acquisition of the healthier soda brand Poppi to attract health-conscious consumers. For instance, the company's new head of beverages, Ram Krishnan, is highlighted for his efforts in improving distribution and marketing strategies. In contrast to Coca-Cola's singular focus on beverages, PepsiCo's diversification into food and other beverage categories is analyzed as a contributing factor to Pepsi's decline. Ultimately, the episode concludes by questioning whether these pivots will be enough to restore Pepsi's former glory, acknowledging the broader challenges facing the soda industry as a whole.
