30 Jun 2023
28m

Supply, demand, extinction

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Planet Money

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This podcast episode chronicles the inspiring journey of Ivan Lozano Ortega, a dedicated conservationist whose passion for wildlife leads him to spearhead a mission to save the Ufaga Lamani frogs, an endangered species facing threats from illegal smugglers. Navigating various challenges, including habitat destruction, poaching, and intricate breeding techniques, Ivan devises a novel strategy to flood the market with ethically farmed frogs, driving down prices and rendering smuggling economically unviable.
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