It's pretty rare for one person to do one thing that affects nearly every business in the United States. But that's the power of the presidency and the new tariffs that took effect this week.

Over the last few days, as the tariffs have gone up and down, NPR has been talking to Americans who run different kinds of businesses.

Even though their companies don't have much in common, all of them are doing the same thing right now: Trying to figure out what's going on and how to respond.

Trump's tariff plans affect nearly every company in America. We'll hear from a few business owners about what it means for them

For sponsor-free episodes of Consider This, sign up for Consider This+ via Apple Podcasts or at plus.npr.org.

Email us at considerthis@npr.org.

To manage podcast ad preferences, review the links below:

See pcm.adswizz.com for information about our collection and use of personal data for sponsorship and to manage your podcast sponsorship preferences.

Learn more about sponsor message choices: podcastchoices.com/adchoices

NPR Privacy Policy

Drowning in tariffs, American businesses try to stay afloat

Consider This from NPR