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21 Mar 2023
15m
曾开出全球最多门店,「三明治王者」赛百味为什么掉队了?
声动早咖啡
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本期播客节目讲述了赛百味这家快餐品牌曾经在全球门店规模最大,但近年来却表现不佳,还讨论了赛百味陷入衰落困境的原因,包括疏远加盟商导致关店潮、失去健康新鲜两大卖点、菜单缺乏创新、竞争对手的崛起以及全球化策略过于自信等。
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