Ep 50: “Getting Started with CI” – Tracy Berry, Part 2

In episode 50 of Esoteric Curiosities, Ken Gonzalez interviews Tracy Berry about competitive intelligence (CI). They discuss Tracy's 30 and 30 strategy, how to maximize the value of battle cards, and how to initiate CI conversations within an organization. Tracy differentiates CI from industry analyst insights, highlighting the impact of AI on CI, emphasizing that AI serves as an enabler rather than a replacement for critical and analytical thinking. The episode concludes with homework assignments for listeners, encouraging them to share insights and engage with the content on social media.