In this episode, Carlos Gonzalez de Villaumbrosia interviews Philipp Kandal, Chief Product Officer at Grab, Southeast Asia's leading super app serving over 40 million monthly active users across eight countries.

Originally launched as a taxi-hailing service in Malaysia, Grab has evolved into a comprehensive platform offering ride-hailing, food delivery, financial services, and more. After acquiring Uber's Southeast Asia operations in 2018, Grab went public in 2021 and is now valued at approximately $20 billion, generating $2.8 billion in revenue with 19% year-over-year growth.

We explore Grab's transformation from a single-service app to a super app powerhouse, diving into their hyperlocal approach to product development, organizational structure, and how they leverage technology to solve unique challenges in Southeast Asia.

What you'll learn:

How Grab evolved from a taxi-hailing service to a super app by following user needs
Strategies for competing with global players through hyperlocal solutions
How to structure product teams for both platform and business innovation
The role of user immersion in improving driver and consumer experiences
Ways to balance growth with profitability in emerging markets

Episode Chapters:
(00:00) Introduction and Grab's Evolution
(10:00) Building Product Teams at Scale
(20:00) Hyperlocal Strategy in Southeast Asia
(30:00) Product Development Through User Understanding
(40:00) Balancing Growth and Profitability
(50:00) Technical Innovation and Challenges

Key Takeaways👇:

Super App Evolution: Success came from following user needs rather than copying global models, expanding naturally from transport to food delivery to financial services
Organizational Structure: "Tech families" structure splits teams between platform infrastructure and business verticals, enabling both innovation and efficiency
Hyperlocal Focus: Custom solutions like GrabMaps and cash payment systems were developed specifically for Southeast Asian market needs
User Understanding: Direct field experience through "shadow shifts" leads to better product decisions and feature development
Technical Innovation: Built custom solutions to address unique challenges like multiple languages, poor connectivity, and diverse payment systems

This episode is brought to you by Persona, the adaptable identity platform that helps businesses fight fraud, meet compliance requirements, and build trust.
These days, it's easier than ever for fraudsters to steal voices, faces, and identities. That's where Persona comes in; helping leading companies to securely verify individuals and businesses worldwide, providing flexible building blocks to create tailored verification flows that maximize conversion while minimizing risks.
Whether you work at a startup or large enterprise, you can get started for free here: withpersona.com/productschool

Social Links:
- Follow our Podcast on Tik Tok here
- Follow Product School on LinkedIn here
- Join Product School's free events here
- Find out more about Product School here

Credits:
Host: Carlos Gonzalez de Villaumbrosia
Guest: Philipp Kandal

Grab CPO on Building the Leading Super App in Southeast Asia | E263

The Product Podcast