This episode explores the challenges and triumphs of IKEA CEO Jesper Brodin during his five-year tenure, focusing on his leadership during unprecedented times. Against the backdrop of a global pandemic, supply chain disruptions, inflation, and war in Ukraine, Brodin discusses the difficult decisions he faced, such as temporarily closing stores and divesting from Russia. More significantly, the conversation delves into IKEA's rapid digital transformation, accelerated by the pandemic, highlighting the company's 83% growth in online sales in 2021. For instance, Brodin details how a two-year e-commerce rollout plan was completed in just eight weeks, showcasing the company's ability to adapt and innovate under pressure. The discussion also touches on IKEA's sustainability initiatives, including a large-scale mattress recycling program in the Netherlands, illustrating how Brodin views environmental responsibility as both an ethical imperative and a business opportunity. Finally, Brodin shares his insights on hiring practices, emphasizing the importance of passion, character, and a commitment to people and planet, reflecting emerging industry patterns prioritizing sustainability and social responsibility in leadership.
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