In this episode, we sit down with Michaela Wessels, founder of Style Arcade, to uncover how artificial intelligence is transforming the fashion industry from the inside out.

From eliminating gut-feel guesswork in buying decisions to solving the age-old “I can’t find my size” problem, Michaela shares how AI and data can optimize inventory for every store, every product, and every size.

Whether you’re into fashion, retail tech, or just love a good behind-the-scenes of smart AI applications — this one's for you.

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We dive into visual AI, image recognition, and why even a black and a white version of the same dress can require totally different size curves.

Michaela breaks down how AI helps fashion brands go from spreadsheets to strategic planning — and why the answer to better retail might just be better data. We also talk about AI's role in achieving the dream of a 4-day workweek, the balance between automation and creativity, and why fashion is actually one of the most complex industries to optimize with tech.

Want to get in contact with Michaela? You can find her on LinkedIn

Or go directly to StyleArcade!

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Want to get in contact? Write me an email: podcast@argo.berlin

Music credit: "Modern Situations" by Unicorn Heads.

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