This episode explores the impact of new tariff announcements on US-Mexico trade, specifically within the trucking and logistics industry. Against the backdrop of ongoing trade tensions between the US and China, the discussion centers on the uncertainty surrounding the future of USMCA and its implications for cross-border freight. More significantly, the interview delves into the complexities of tariff calculations, highlighting the role of customs brokers and AI-powered solutions in navigating these regulations. For instance, the case of automakers pausing imports due to tariff uncertainty illustrates the immediate impact on businesses. As the discussion pivoted to the reactions of logistics companies and trucking firms, a cautious yet resilient approach was revealed; they are prioritizing consistency and cost reduction strategies rather than drastic business model overhauls. Ultimately, the episode concludes by emphasizing the crucial role of US-China trade relations in shaping the future of US-Mexico trade and the broader global supply chain dynamics. This means that even seemingly regional trade fluctuations are deeply intertwined with larger geopolitical and economic forces.