Discover how your deeper purpose can be a practical tool for long-term planning and overcoming challenges. In the first minisode of Small Business Bytes on This is Small Business, host Andrea Marquez dives into the #1 thing every business needs to work on to be able to thrive: your why.

Get inspired from past guests like Sean Brownlee of Ravenox, who built his business to create jobs, and Teri Johnson of Harlem Candle Company, whose passion for Harlem’s history shaped her unique brand.

Whether your ‘why’ is rooted in personal passion, solving a problem, chasing financial freedom, or making an impact, this episode will help you define (or refine) your purpose and keep it at the heart of your business.

So, what’s your why? Share it with us in a Spotify comment, Apple Podcasts review, or email it to us at Thisissmallbusiness@amazon.com. Doing that will not only hold you accountable but could also inspire another entrepreneur to take their next big step.

Sources:

What ‘Finding Your Why’ Really Means - Forbes

If you want to know more about Harlem Candle Company, listen to Teri's story here: BONUS: The Benefits of Integrating Culture into Your Products - This is Small Business

If you want to know more about Ravenox, listen to Sean's story here: Benefits of Acquiring a Manager - This is Small Business

Small Business Bytes: What's Your Why?

This Is Small Business