Aviator Nation's Paige Mycoskie on the right retail location: 'Don't put all your eggs in the tourist basket'

In this episode of The Glossy Podcast, host Jill Manoff interviews Paige Mycoskie, the president and founder of Aviator Nation, a 70s-inspired lifestyle brand. Mycoskie discusses the brand's origins, starting in her garage 15 years ago, and its focus on comfortable, vintage-inspired athleisure wear. She shares the story of how she got her first order from Fred Segal in Santa Monica and emphasizes the importance of maintaining the brand's LA roots and authenticity by manufacturing in California. Mycoskie also discusses the challenges Aviator Nation faced during the pandemic, including temporarily closing stores and the factory, and how a successful flash sale helped support her employees. She highlights the brand's community-building efforts through music festivals, in-store events, and her personal involvement in new store openings, as well as future growth plans including new product categories and potential international expansion.