Fashion director Edward Buchanan: 'Luxury isn’t what it used to be’

This episode explores the evolving landscape of Italian craftsmanship in the fashion industry, specifically within the context of Milan Fashion Week. Against the backdrop of Milan's rich history of artisan workmanship, the discussion highlights the challenges faced by Italian manufacturers, including the difficulty in attracting younger generations to manual labor and the resulting factory closures. More significantly, the conversation delves into the impact of these shifts on luxury fashion, particularly the rising costs and the question of whether quality is being compromised to maintain profit margins. For instance, the guest, Edward Buchanan, a Milan fashion director, shares his observations on the struggle for young, independent designers to gain visibility amidst established luxury brands with substantial marketing budgets. As the discussion pivoted to diversity and inclusion, Buchanan emphasizes the need for genuine, internal change within fashion companies, rather than superficial efforts. Finally, the episode concludes with Buchanan's optimistic outlook on Milan Fashion Week, focusing on the potential for positive change and the importance of supporting emerging designers who prioritize creative honesty and a strong brand ethos. This reflects emerging industry patterns of a growing focus on sustainability, fair labor practices, and the value of unique brand identities.