In this episode of Liquid Culture, Austin Hurwitz, Head of Strategy at Doodles, discusses the evolution and future of NFTs, Doodles' approach to community engagement, and the brand's strategic expansion into mainstream entertainment. Hurwitz shares his background in the music industry and how he transitioned into the NFT space, emphasizing Doodles' unique position as a character IP brand at the intersection of art and technology. He also dives into Doodles' community-centric approach, leveraging emerging technologies like crypto and AI to create novel storytelling experiences. The conversation explores the balance between scarcity and openness in NFT projects, the importance of community management, and Doodles' engagement with platforms like Zora. Hurwitz touches on Doodles' acquisition of Goldenwolf animation studio to enhance content creation and creative control. He also shares insights into the recent CEO change and the brand's future vision, including the upcoming Dood token and a white paper detailing their strategic direction.
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