This episode explores the parallels between the irresponsible rollout of PFAS ("forever chemicals") and the potential risks of rapidly deploying AI without fully understanding the consequences. Against the backdrop of DuPont and 3M's decades-long cover-up of PFAS's toxicity, environmental lawyer Rob Bilott recounts his journey from representing corporations to fighting for victims poisoned by these chemicals. More significantly, the conversation delves into the historical context of PFAS's development, highlighting the initial excitement surrounding its applications and the subsequent realization of its severe health and environmental impacts. For instance, the episode details how DuPont, despite knowing about PFAS's toxicity, continued its production and use due to its profitability. As the discussion pivoted to the regulatory landscape, Bilott emphasizes the inherent flaws in a system that relies on self-reporting by corporations and the manipulation of scientific findings to create doubt. In contrast, the interview concludes by advocating for a precautionary principle in technological development, urging for upfront safety research and quicker regulatory responses to prevent similar catastrophes in the future, particularly in the rapidly advancing field of AI. This means a shift from reactive damage control to proactive risk assessment is crucial for responsible innovation.