In this episode we talked with author Dave Gordon and discussed the top 10 most important things that a leader needs to do to create a high-performance culture that doesn’t burn people out.

Dave has travelled a very unorthodox path to being a sought after expert on the topics of personal branding and leadership.

He went to John Hopkins University with the intention of becoming a doctor, but ended up falling in love with writing and communication, and became an actor. For 10 years he lived the life of what we will call the “average actor,” doing just well enough to stay in business while sometimes needing to tend bar to make ends meet.

Interestingly, the skills he learned over 10 years living and working as an actor proved to be invaluable when he decided to enter the business world and help organizations with branding and marketing.

He currently serves as the Chief Marketing Officer at Gallagher-Basset, runs the marketing and communications firm Gordon Creative, and is the award winning author of TIP: A Simple Strategy to Inspire High Performance and Lasting Success.

Join us as we hear the real-life story of how John created a WOW experience with his alternate persona, “Joey Big.” Hear why John believes that company culture begins with authenticity. Learn why embracing conflict and crisis are key components to creating a sustainable business culture.

If you would like to read the show notes on this episode you can find them on our website, Business Leadership Today:

https://businessleadershiptoday.com/dave-gordon-on-how-authenticity-and-attitude-help-create-a-high-performance-culture/

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Why Authenticity and Attitude Help Build A High-Performance Culture - Dave Gordon

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