The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition - Alanna McDonald. With brands such as L'Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today's category shaping trends and opportunities. This episode was shot LIVE at New York City at their office.

Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/

Find Alanna on Linkedin at : https://www.linkedin.com/in/alanna-mcdonald-bb5b741/

Find Mars on Linkedin at : https://www.linkedin.com/company/mars/

Find Mars Petcare online at : https://www.mars.com/our-brands/petcare

Here's what we asked her :

What were some pivotal moments in your career that helped you reach this leadership position?
How do you foster innovation through research within a legacy portfolio of brands like at Mars Petcare?
How do you think about brand trust and transparency in an age where consumers demand more information about what they feed their pets?
What do you see as the biggest trends shaping the omnichannel pet care industry in the next five years?
How are data analytics being leveraged in pet nutrition and pet healthcare?
With the rise of direct-to-consumer and e-commerce pet brands, how is Mars staying competitive? What role does subscription in home delivery play in this?
How do you ensure Mars Petcare remains relevant to both long-time customers and new pet owners?
What do you see as the biggest trends shaping the omnichannel pet care industry in the next five years?
What’s one recent product innovation or business initiative you’re particularly proud of?

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Alanna McDonald - GM, Mars Pet Nutrition & Today's Category Growth Models

The CPG Guys