Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “product-tizement.”

Robinhood launched big bank products this week… but we think it’s the Airbnb of Finance.

American cars are now so big it’s affecting traffic… So we’ll explain “Car Bloat” and “The Panamax Effect."

Plus, Jeff Bezos just sent out invites to his wedding (we got the financial deets)...

Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀

Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks to listen.

“The Best Idea Yet”: The untold origin stories of the products you’re obsessed with — From the McDonald’s Happy Meal to Birkenstock’s sandal to Nintendo’s Susper Mario Brothers to Sriracha. New 45-minute episodes drop weekly.

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Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Episodes drop weekly. It’s The Best Idea Yet.

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Episodes drop weekly. It’s The Best Idea Yet.

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🍼 “Breast Milk Ice Cream” — Frida’s lactation gelato. Robinhood’s mail-order-cash. America’s “Car Bloat.”

The Best One Yet