This episode explores the entrepreneurial journey of Julia Collins, focusing on her evolution from a food industry enthusiast to a tech entrepreneur tackling climate change. Against the backdrop of her initial struggles to fit into Silicon Valley's culture, Collins emphasizes the importance of embracing individuality and leveraging unique perspectives. More significantly, the discussion details her pivot from a snack company (Moonshot, later acquired by Patagonia) to Planet FWD, a B2B software platform using AI to decarbonize consumer product supply chains. For instance, Planet FWD helps companies like Just Salad analyze their supply chains to identify and reduce greenhouse gas emissions. The narrative also touches upon her previous venture, Zoom (a food-tech company involving robotics and pizza delivery), its rapid growth to a $2.25 billion valuation, and its eventual failure, highlighting the lessons learned about measuring success beyond financial metrics. Finally, Collins discusses her current approach to balancing profit with social impact in the context of climate change, emphasizing the importance of adaptable communication strategies and her hope for future generations to lead the charge in environmental stewardship.