认识So Acai 的创始人Maggie 是因为RAC 的蜜蜜（了解双胞胎姐妹甜甜- 泽田本家的创始人；以及蜜蜜 RAC的创始人的故事请听EP#16），她先把So Acai 的产品送给了我，然后说Maggie 特别好，应该认识。我尝试了So Acai 的麦片后，决定要和Maggie 聊聊，因为我觉得她的产品看起来不浮躁，吃起来没负担（不太用担心原材料的品质，没有很甜很油，人工痕迹不重），让我感觉很authentic, 很真实。所以就开始对这个品牌背后的人充满好奇，几次网友微信聊天，我觉得这个姑娘太佛系了，太慢热了，太……不好接触。没想到的是，她来香港玩，约了我吃午饭，然后…….就是录制这期节目了。

做食品/快消品创业，门槛不高，但是做好，做大非常的难。Maggie 刚开始创业的时候，其实也只是因为厌烦了给公司打工对自己的发展的很多限制，她就回到了长大的地方，广州，开了一家小店开始做“超级食物”，从美国留学回来的她，对超级食物这个概念已经不陌生，但是在2017年的中国广州，很多人都不太知道这超级食物到底是什么。她开始创业的经历，听起来特别像“玩票”，哪个女孩子还没想过开个咖啡馆，开个书店，开个轻食店呢？但是失败的多，成功的少，Maggie 也经历了疫情期间要关店的压力，但是她却转败为胜，两年把自己的生意做到一定规模…..现在往回看，有一些机遇她抓住了，有一些坑她也踩了，这个自己说自己没有什么情绪的女生，经历了什么？且听她缓缓道来…….

和Maggie 聊了几次天，吃了饭后，我一直再想，她能把生意做到现在这个规模，她自己说是0.5，还没到1，是为什么？她的独特之处是在哪里？我也问了她，她觉得so acai 的壁垒在哪里？我们也聊到了founder -product – market (创始人-产品-市场)切合度这个问题。和Maggie 聊完后，让我想到了创业孵化和投资机构Y-Combinator 的创始人Paul Graham 说过的一句话：The recipe for great work is: very exacting taste, plus the ability to gratify it. Taste is the ultimate moat, 鉴赏力是创始人最重要的能力，也是品牌最高的壁垒。就像我和Maggie 说的，没有人可以比她做她自己做的更好。做好自己，你就赢了一切。

你一定要听到结尾- 因为有一首歌词很好听的歌，而且我们最后的对话，也是我觉得本期播客给我最大的领悟。

哪里可以找到So Acai? 微信，小红书，天猫搜品牌名字。

本期歌词：<Love Yours> J Cole ---- 请记住：No such thing as a life that's better than yours

Huh

Love yours

Huh, love yours

No such thing

No such thing as a life that's better than yours

No such thing as a life that's better than yours (love yours)

No such thing as a life that's better than yours

No such thing, no such thing

Heart beatin' fast, let a nigga know that he alive

Fake niggas, mad snakes

Snakes in the grass let a nigga know that he arrived

Don't be sleepin' on your level

'Cause it's beauty in the struggle, nigga (beauty, beauty)

Goes for all y'all

It's beauty in the struggle, nigga (beauty, beauty)

Let me explain, yeah

It's beauty in the struggle, ugliness in the success

Hear my words or listen to my signal of distress

I grew up in the city and know sometimes we had less

Compared to some of my niggas down the block, man, we were blessed

And life can't be no fairytale, no once upon a time

But I be goddamned if a nigga don't be tryin'

So tell me, mama please, why you be drinking all the time?

Does all the pain he brought you still linger in your mind?

'Cause pain still lingers on mine

On the road to riches, listen, this is what you'll find

The good news is, nigga, you came a long way

The bad news is, nigga, you went the wrong way

Think being broke was better

No such thing as a life that's better than yours

No such thing as a life that's better than yours (think being broke was better)

No such thing as a life that's better than yours

No such thing, no such thing

(Think being broke was better, yeah)

For what's money without happiness?

Or hard times without the people you love?

Though I'm not sure what's 'bout to happen next

I asked for strength from the Lord up above

'Cause I've been strong so far

But I can feel my grip loosening

Quick, do something before you lose it for good

Get it back and use it for good

And touch the people how you did like before

I'm tired of livin' with demons 'cause they always inviting more

Think being broke was better

Now I don't mean that phrase with no disrespect

To all my niggas out there living in debt

Cashing minimal checks

Turn on the TV see a nigga Rolex

And fantasize about a life with no stress

I mean this shit sincerely

And that's a nigga who was once in your shoes

Living with nothin' to lose

I hope one day you hear me

Always gon' be a bigger house somewhere, but nigga feel me

'Long as the people in that...

EP#26 超级食物健康食品品牌So Acai 创始人 Maggie: 做好你自己你就赢了一切

Lead Her Way