This episode explores the concept of building confidence through action, featuring Kat Cole, CEO of AG1, as the guest. Cole defines confidence as reliance on one's abilities, demonstrable through actions rather than inherent self-belief. She argues that taking action, even in small ways, consistently builds confidence over time, a process she likens to "reps" that improve performance. Against this backdrop, Cole highlights the importance of overcoming complacency, even during periods of success, to maintain continuous growth. More significantly, she introduces the "hot shot rule," a self-coaching technique she developed. This involves envisioning someone admired in one's role, identifying one action for improvement, implementing it within 24 hours, and then communicating this action to relevant parties. For instance, Cole describes using this technique to improve her performance as a CEO, mother, and daughter, leading to actions such as flying to meet a business partner or simply calling her mother to express appreciation. In conclusion, the "hot shot rule," practiced regularly, fosters a culture of accountability and proactive improvement, ultimately leading to increased confidence and personal growth, demonstrating a powerful approach to self-improvement and leadership.