Plumbing influencer Roger Wakefield joins us to talk about building a plumbing business, mastering Google My Business (GMB) and Local Service Ads (LSAs), and how social media has transformed the skilled trades industry.

With hundreds of thousands in sales coming from GMBs and a mission to train the next wave of tradespeople, Roger shares insights on how he turned Texas Green Plumbing into a powerhouse. From starting in the industry to scaling a business and inspiring the next generation of plumbers, this episode is packed with value!

🌟 In This Episode, We Cover:
🔹 The power of GMB & LSAs for lead generation
🔹 How mentorship shaped Roger’s career
🔹 Why learning beyond your license is key to success
🔹 Scaling a plumbing business the right way
Would you ever start a trade without learning from someone? 🔧

💡 If you're in the trades, thinking about starting your own business, or just love hearing inspiring entrepreneur stories, this episode is for you!

💼 Shoutout to Avoca AI!
Looking to train your call center and improve technician performance? Avoca AI helps teams identify issues, improve call quality, and drive results from start to finish.

🔗 Schedule a demo

💼 Special Thanks to Service Scalers!
We’ve been partnering with Service Scalers to maximize our Local Service Ads (LSAs) and optimize our Google My Business profiles, and the results have been incredible. With hundreds of thousands in sales and 900+ calls in a single week, GMBs are now our top-performing organic lead channel.

Want to learn how Service Scalers can do the same for you?
🔗 Check them out here

🎙️ Episode Hosts:
🗣️ John Wilson – Follow on X
🗣️ Jack Carr – Follow on X

🎧 Episode Guest:

🗣️ Roger Wakefield

🔗Youtube

🔗Instagram

📢 Contact Owned and Operated:

info@ownedandoperated.com

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

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John Wilson, CEO of Wilson Companies
Jack Carr, CEO of Rapid HVAC

LEGENDS #180 | Roger Wakefield: Shaping the Next Generation of Plumbers

Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast