In this episode of Screw It Just Do It Sessions, Alex Chisnall chats with Cassandra Stavrou, founder of Propercorn, about her journey from quitting her job at a top ad agency to disrupting the snack industry with one of the UK’s fastest-growing brands. Cassandra shares the incredible story of how her late father’s gift of a popcorn machine inspired her to take the leap into entrepreneurship.

She talks about the resilience needed to navigate the challenges of manufacturing, how a cement mixer and a car spray painting kit played a crucial role in the early days, and how securing Google as a first customer set Propercorn on the path to success.

Key Topics Covered Include:

How a moment of serendipity pushed Cassandra to start Propercorn
The challenges of manufacturing and creative solutions for scaling
How Google became Propercorn’s first major customer
The importance of staying focused and resisting “shiny object syndrome”
Why strategic partnerships and strong branding are key to long-term success
Hiring for attitude over experience and building a team culture
Navigating competition and standing out in a crowded market
The future of Propercorn and expansion into new product lines

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From Kitchen Experiments to Multi-Million Pound Brand with Cassandra Stavrou

Screw It Just DO It with Alex Chisnall