Marketing gurus have manipulated otherwise innocent business owners for as long as the term existed. But I’ve noticed that there’s a certain type of financial advisor, based on personality typing, that’s particularly vulnerable to being manipulated.

Why?

Well, it’s almost as if their personality type works against them. And good marketers know the deep and dark psychological secrets that can make this type act—even if it won’t move them towards their goals!

If you’ve been a victim of a marketing guru’s manipulative tactics, don’t worry. This episode explains how it happens, why it happens to you, and how to avoid being duped by a clever marketing guru again.

Listen now.

Show highlights include:

A dark psychological truth you won’t hear anywhere else that can prevent you from getting robbed blind by a marketing guru (3:55)
Why what you do is never as important as why you do it (this is not just true in marketing and business, but it all aspects of your life) (5:02)
4 questions you must answer to train your brain to think more strategically instead of tactically (7:38)
How searching for the “right way” to do your marketing leads to an early grave for your financial advising business (13:19)
These 8 words make the difference between between staying stuck in a cycle of short-term wins and building something sustainable and meaningful long-term (14:30)
Here are the most common “benefits” manipulative marketing gurus use to ransack your marketing budget (14:58)

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How Marketing Gurus Manipulate Financial Advisors

Financial Advisor Marketing Podcast