This podcast episode analyzes the Indian Premier League (IPL), a hugely successful Twenty20 cricket league. The hosts discuss the league's creation, highlighting Lalit Modi's role in its development and the strategic decisions that led to its rapid growth, including the innovative player auction system. They explore the league's unique structure, emphasizing the central revenue sharing model and the crucial role of Bollywood in attracting a broader audience. The discussion also touches upon the challenges faced by the IPL, such as corruption allegations and the need for robust governance. Ultimately, the episode presents a compelling case for the IPL's potential to surpass the NFL as the world's largest sports league, based on its rapid growth, unique business model, and the expanding Indian market.