In this episode, Chris Walker joins a live event by Finn Thormeier to share his current approach to content, and what it takes to create a B2B content strategy in 2025 that actually works.

Topics covered in this episode:

Chris’s current content approach and strategy while building Passetto
The problem with sharing your IP too freely in your content
Lead gen vs. audience building
Invite-only events as a secret weapon
When to focus on niche vs. broad content
How to develop your content POV’s
The most effective way to source weekly content topics
Who should be the face of your content brand
Why distribution won’t save bad strategy
How to measure results from content
The future of content creation roles

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Thanks to our friends at Hatch for producing Revenue Vitals and all of Chris’s short-form video and YouTube content. Hatch is a video-first content agency that creates short-form video content, video podcasts, original video series, and YouTube videos for B2B companies. Visit www.hatch.fm to learn more.

RV229 - The 2025 B2B Content Playbook

GTM Live