What’s the Right Social Media Strategy for Your Digital Agency? with Elizabeth Stone | Ep #777

This episode explores the challenges and strategies for social media marketing agencies, particularly in the context of the evolving landscape of social media content. Against the backdrop of constantly shifting trends, Elizabeth Stone, owner of a social media marketing agency, shares her experience of building a successful business despite lacking formal training. More significantly, the discussion highlights the importance of video content, emphasizing the need for high-quality, yet authentic-looking, content that caters to short attention spans. For instance, Stone advocates for using voiceovers and subtitles, quick scene changes, and cross-posting across platforms like Instagram, TikTok, and YouTube to maximize reach. As the discussion pivoted to agency management, both Stone and host Jason Swenk emphasized the importance of delegation and focusing on core strengths to achieve growth. In contrast to the initial struggle of doing everything themselves, they both advocate for hiring and empowering team members to handle tasks that are not their core competencies. Ultimately, the conversation underscores the dynamic nature of social media marketing, the need for constant adaptation, and the importance of a balanced approach that combines creative strategies with efficient agency management.